B/S/H/ Inspiration Center
Location: Hoofddorp, The Netherlands
Surface: 2500 m2
Product in its natural habitat
Following the success of the new workspace and retail environment of B/S/H/ Huishoudapparaten at Park 20|20, D/DOCK was asked to make a re-design for the showrooms of Bosch, Siemens and Neff and the connecting ‘Market Square’.
The lifestyle of the consumer is key in this design and with that, the largest producer of household appliances in Europe moves away from the traditional product presentation. The aim was to bring the product back into its natural habitat: the living environment of the consumer. In order to do so, D/DOCK created three different residential settings fitting the three different brand DNA’s. Everyday rituals are displayed together with the corresponding products, bringing the individual brands to life.