Client: The Shift
Location: Amsterdam, The Netherlands
Surface: 150 m2
Forget the pasta, eat the future
With a slogan like ‘Forget the pasta, eat the future’, you can be sure you’re not eating just any pasta.
The Shift was a new take-away concept where pasta plays the lead role but where traditional associations are absent. The design is sleek and futuristic, and the latest technologies will entice consumers. D/DOCK is responsible for their corporate identity, design and project management.