What is better than a well-performing global beer brand? A well-performing beer brand with a global franchise model for its bars. Corona asked our in-house partner Nachtlab Agency to design an aspirational, permanent and self-sustainable hospitality experience offered in cosmopolitan cities worldwide. The briefing was that we should bring the nature of the outdoors inside and create an inner-city paradise where people can escape their everyday urban life.
We created the Vista Corona toolkit which included all the instructions that the signature bar needs to become a favourite local hangout: from the choice of location and decoration, via detailed descriptions of the design, offered activations and experiences down to the nitty-gritty of music playlists, food menus, crew clothing design and even art installations for the bathrooms. To showcase the concept we built Vista bars for Corona in Barcelona and Bogota, to be replicated worldwide.