We activate

Spaces need to be activated and utilised to become meaningful. Beyond design and build, we bring to life everything that we create. Our environments are defined by rituals, and placemaking. Spatial stewardship sprouts communities and connections.

We are different

  • A close collaboration between teams of various backgrounds and disciplines is what creates extensive knowledge, agility and truly unique synergy – from ideation to realisation, and activation.
  • By activating spaces from a blended-use perspective, various people and functionalities are brought together in the same space during day and night, creating meaningful spaces and moments.
  • Each project starts with research and an exchange of learnings. Championing autonomy and regarding resourcefulness as an art, we invite others for collaborations and trust the doers. While always open for reflection on our work process, we strive to be undeniable.


What happens the day after delivery? Too often – in our view – nothing much. We think this is a shame and missed opportunity. Because whether it’s an event, a building or even a platform – it comes to life by activation. The most crucial phase is often the period just after the opening. Our collaborating team of activators know exactly what is required to make your place come alive successfully.

Selected cases

Corona Sunsets Worldwide

Always a sunset somewhere

There Amsterdam

The future is There

Experiential design

In collaboration with an international network of architects, light designers, stylists, visual artists, performers, and experience designers, we translate marketing strategies into experiential campaigns and spaces.

Selected cases

Artishock Dinner Theater Amsterdam

Immersive dinner experience

Bosch New Era Utrecht

The new era experience

Publishing & marketing

Every project we work on has a story and a route to fame. Our in-house (social) media team consists of publishing and marketing experts, so the adventures we collaboratively work on are also booming after delivery.

Selected cases

DB55 Amsterdam

Blending beyond the office

De L’Europe Amsterdam

Transformed into a community residence

Ask me anything


Partner / Head of Business Development

Thomas van Leeuwen