We imagine

Driven by curiosity and transformative thinking, we constantly search for ways to thoughtfully impact the world around us, through applied imagination. Living in an ever-changing world of blending markets, we value a multidisciplinary approach to research, strategy and education.

Since the early days of our studio, we focus on innovative solutions. Exploring by doing is the way to progress. Whether this is a workshop, a market solution, or a joint venture, all our endeavours have radical impact and transformative power for an ever evolving world.

We are different

  • By disruptively questioning everything – even our clients and ourselves – our creative team constantly challenges the status quo. Where there are opportunities to create positive change, existing frameworks won’t hold us back.
  • Our entrepreneurial mindset is always ahead of the market competition, thinking beyond business cases in order to solve problems on behalf of others – and ourselves.
  • Open minds create broad perspectives. Driven by imagination, our multidisciplinary team always seeks opportunities in the interspace between markets.


Every idea starts with imagination and is backed up by research. Understanding the context is crucial to define an optimal solution. As we strongly believe in an open-source society, we join forces with well-known educational institutions by giving lectures and collaborating on research projects.

Selected cases

VUmc Cancer Center Amsterdam

Less stress is a real treat

Google Amsterdam

Playful and surprising environment

Nyhamnen Malmö

Work in progress

Strategy & concepts

Starting from scratch is what we love most. For instance, a client has an idea but needs support to make it tangible. And sometimes, our designs are born even without a client brief whatsoever. In those cases, our applied imagination originates in our studio and is brought to life by design thinking.

Selected cases

Stamperia Olonia Varese

Architecture is dead

Suite 242 Amsterdam

New aesthetic languages


We strongly believe in co-creation. Open up to the world, and beautiful things will happen. So, on our projects, we collaborate with other companies – clients, consultants, engineers, and other design agencies – to create the best possible product. Part of our services includes organising workshops to put all brain capacity together collaboratively.

Selected cases

Macaw Hoofddorp

Healthy workplaces attract talent

Basisschool TOV Waddinxveen

The new school of personalised learning

Skolkovo Innovation Center Moscow

In good health with low stress levels

Ask me anything


Partner / Creative Director

Francesco Messori