Client
Clayton Hotel
Location
Amsterdam, The Netherlands
Size
500 m2
Completion
2025
When Dalata asked us to bring new energy to the lobby and strengthen the Clayton identity, we immediately saw the potential in a space mostly used as a transit zone.
The new reception exudes refined elegance, while the MICE facilities have been reimagined as multifunctional spaces catering to business and leisure guests. The breakfast room was carefully restored to reconnect with the historic Café Americain, one of Amsterdam’s most famous cafés and a meeting place for writers, artists, and intellectuals, often called the “living room of Amsterdam.”
Built in the 1900s, the hotel’s Art Nouveau character with Amsterdam School influences is one of the best-preserved examples of its kind in the Netherlands.
Archival research revealed a 1930s photograph showing the lobby divided into distinct zones, a lively layout that inspired our design. By reintroducing this configuration, we brought rhythm and functionality back to the ground floor.
The hotel now blends its heritage with contemporary charm, an enhancement that elevates its appeal while preserving its authentic soul.
Original details were preserved and combined with a new, beautifully crafted buffet area to create a warm, intimate space that can host breakfast as well as private dinners or small gatherings.
The façade, a combination of styles reflective of the diversity of functions inside the building, features beautiful details designed by Dutch architects Willem Kromhout and Herman Gerard Jansen.
More work
Contact
As a creative studio of thought leaders and design pioneers, we’re dedicated to making a meaningful impact on the world around us. Let us know how we can help by sending us a message.