NH Hotels / AXA Real Estate
Amsterdam, The Netherlands
C&R Hospitality Services
NH Collection Grand Hotel Krasnapolsky is one of the most famous hotels of the Netherlands located on Dam Square in Amsterdam. We were involved in designing the grandest upgrade in its history. Luxury Rediscovered. This was the metaphor we chose when formulating the new hotel concept, which is expressed in pillars such as luxury, recognisability, originality, and experience, as Krasnapolsky represents understated luxury.
We developed a partnership with the Spanish interior designer Ramon Esteve for the design of the guest rooms. The public spaces were designed by the London interior design practice, Studio Proof. Together with C&R Hospitality Services, we formed the design team for the renovation and restyling of this 38.000 m2 iconic hotel.