Client
NH Hotels / AXA Real Estate
Location
Amsterdam, The Netherlands
Size
38,000 m2
Completion
2016
Collaborators
Ramón Esteve
Studio Proof
C&R Hospitality Services
Renowned NH Collection Grand Hotel Krasnapolsky, located on Dam Square in Amsterdam, tasked us with assisting in the most significant upgrade in its history. Luxury Rediscovered became the guiding metaphor for the new hotel concept, emphasising pillars such as luxury, visibility, originality, and experience, as Krasnapolsky epitomises understated luxury.
We collaborated with Spanish interior designer Ramón Esteve to design the guest rooms, while the public spaces were crafted by the London-based interior design practice, Studio Proof. Together with C&R Hospitality Services, we formed the design team responsible for the renovation and restyling of this 38,000-square-metre iconic hotel.
