Martiniplaza Groningen

Multifunctional design


Groningen, The Netherlands

1,325 m2


Martiniplaza stands as the epitome of multifunctional design, embodying our commitment to setting new standards for dynamic spaces.

Located in Groningen and with a capacity of over 10,000 visitors, Martiniplaza is the biggest event location in the Northern part of the Netherlands and houses a theatre, sports lounge, conference and exhibition centre, and is the home of the Donar basketball team.

The transformation of Martiniplaza’s restaurant and adjacent areas presented an exciting opportunity for us to create a design that caters to diverse audiences, from event visitors to sports enthusiasts and theatregoers, with the flexibility to adapt to different events in a welcoming environment. We envisioned a versatile space where people could gather, celebrate, relax, and engage in various activities in a diverse array of amenities within the complex, all while upholding Martiniplaza’s hospitality standards and brand identity. 

Our design strategy was centred on maximising the venue’s adaptability, accommodating both large crowds and intimate gatherings. The lively area for refreshments and snacks during events can effortlessly transform into a quaint setting for dinner before a theatre play. The renovation of the restaurant, now rebranded as ‘Brasserie Loeks’, creates an inviting atmosphere, representing a stark improvement over the previously dim spaces. Details such as customisable LED lighting allow for a personalised ambiance tailored to specific events or clients. Additionally, the installation of a podium offers flexibility for additional uses, further enhancing the space’s versatility.

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