Oval Tower Amsterdam

Vertical campus

Client
Rubens Capital

Location
Amsterdam, The Netherlands

Size
25,000 m2

Completion
2023

Collaborators
Hospitality Group
Compass Group
CBRE

Media
de Architect
Architectenweb

Applied principles

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Balance social, environmental and economic return

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Focus on value creation not profit maximisation

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Cultivate communities and network organisations

The Oval Tower, located in the ArenA Boulevard area in Amsterdam-Zuidoost, stands at an impressive 94 metres high, showcasing its iconic oval shape across 24 floors and spanning 25,000 square metres. Built in 2001 and designed by the Chicago-based architecture firm Skidmore, Owings & Merrill (SOM), the primary objective of the Oval Tower’s most recent renovation was to redefine its identity as a collaborative space that nurtures interaction among its diverse occupants through shared facilities and services.

By introducing the concept of a ‘vertical campus’, we have connected the ground floor with the 12th floor, incorporating relevant functions and adding shared facilities. The tower now operates as a dynamic hub, offering various spaces, including a multifunctional bar and reception, diverse work spots, lounge areas, and two restaurants. These options provide tenants and visitors with a versatile array of choices for meetings, meals, work, and relaxation. Moreover, the common areas of the building are already being used by local NGOs to enhance social cohesion in the neighbourhood.

The atrium, extending up to the third floor, features a large green wall, emphasising the connection between nature and the built environment. The oval shape, a recurring theme, is reflected in the design elements, creating smaller, defined zones throughout the building.

Sustainability is a key focus, with bamboo being the primary material for all fixed furniture, ensuring a sustainable and environmentally friendly approach.

The standout feature of the renovation is the implementation of a staircase that creates a visual and physical connection between the ground floor and the first floor, greeting people through the main entrance as well as the secondary access points. The use of bamboo and greenery provides a welcoming contrast to the building’s architecture, infusing warmth throughout the space.

In a strategic move and collaborative effort between us, Hospitality Group, and Compass Group, the restaurant has been relocated from the 12th floor to the ground floor and the first floor. This activation of the plinth has significantly increased the use of the space, facilitating convenient meetings between tenants and their visitors. The result is a highly successful restaurant that has enriched the space for the landlord, tenants, and visitors.

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